Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
The effort is part of parent company Verizon Media's focus on commerce...
Ginny Marvin
Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates
Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found....
Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend
Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber...
Privacy-focused, rewarded ads browser Brave tops 10M monthly active users
MAUs have doubled in the past...
Google extends optimization score to Display campaigns
Display-specific recommendations are also now available....
How to manage search terms in the new match type world
A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and...
Google cleans up [Christmas]
Some surprising ads are no longer appearing on the search result....
Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success
Keep your cool this holiday weekend knowing your campaigns are in top shape....
Google Ads conversion reporting bug (mostly) fixed
Four reports remain...
See the ‘top signals’ informing your Google Ads bidding strategies
Check out your bid strategy report to see some of the signals that are more or less likely to drive conversions in your bidding strategies....
Google Ads overreported conversions due to bug — working on a fix
Conversion reporting is affected between November 11 and November 20....
Google Ads intros ‘restricted data processing’ capability for CCPA compliance
Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase...
Google testing car rental comparison ad unit in search results
Car rentals is Google Ads' latest travel services advertising...
How to use new Google Ads Combined Audiences
Combine affinity, in-market, retargeting and other audiences to create personas for Search...
Redesigned Microsoft Advertising Editor now available
The new look comes with additional feature support....
Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns
New Local inventory includes Promoted Pins in Maps and catalog-style ads in...
Google Ads Editor update includes support for Discovery campaigns
Version 1.2 is now available....
Google extends Shopping ads to more YouTube inventory
Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved successful....
What you need to know about Google Merchant Center identifier enforcement updates
The changes that can affect the visibility of your products in Google...
Google launches Site Kit plugin for WordPress
WordPress users can see data pulled from various Google products....